For FHA 2025, I was commissioned to design the large-format booth graphics for Nurasa, a Temasek-backed food innovation entity. The booth served as a key platform to showcase Nurasa’s regional role in accelerating future-ready food solutions for Asia.

 

Concept & Execution

In collaboration with Nurasa’s internal team and COGUE’s 3D designers, I developed a cohesive graphic system that delivered clarity, storytelling, and visual impact across the booth environment. The theme anchored the creative direction:

“Innovating for Modern Consumers – Right Here, Right Now.”

 

Working within Nurasa’s existing brand guidelines, I adapted the visuals to fit structural realities by referencing 3D renders and technical plans provided by COGUE. By producing accurate mock-ups, I ensured alignment between design intent and physical build, giving the client a clear preview of how the booth would look and function in real space.

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Production & Results

Working within Nurasa’s brand system and COGUE’s 3D specs, I created each design to real-world constraints, from lighting and panel breaks to materials and installation guides. Final graphics were prepared for large-format production and successfully launched at FHA 2025, drawing strong interest from industry leaders and policy stakeholders.

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Impact

This project reflected my ability to turn complex messaging into a unified spatial experience. From strategy to execution, I helped articulate Nurasa’s innovation story, delivering a booth that was bold, modern, and purpose-driven.